
ABOUT US
About 300 years ago (in 1705), Moriyoshi Rokuzaemon HATA, who headed the Tanba-Sasayama district of the present Kyoto prefecture, created a store called "SASAYA." Rokubei Moritsune HATA, who represented the third generation of the Hata family to be involved in making incense, began incorporating methods of creating incense he learned while working at the Imperial Palace in Kyoto. He applied the court's secret traditions of blending incense that had been previously enjoyed exclusively by royalty. After nearly three hundred years, the Hata family continues the legacy of their innovative ancestors, offering a wide variety of unique, hand-blended incense. Today, Shoyeido is considered the highest quality, most natural incense available in the world.
YOU OFFER SUCH A LARGE SELECTION OF PRODUCTS. HOW DO I KNOW WHICH ONES I WILL LIKE?
Shoyeido offers a wonderful and diverse variety of scents. To help you with your selection, we offer a number of incense samplers and assortment packages, which are an inexpensive and fun way to try different fragrances. You can also contact us in the Contact page. We are happy to offer suggestions based on your personal preferences.
WHAT MAKES SOME OF YOUR INCENSE SO EXPENSIVE?
In a word, ingredients. At Shoyeido, we use only the finest herbs, spices, resins and aromatic woods from around the world. Many of our ingredients are kanpo-medicinal grade. Coupled with blending techniques that have been developed over three centuries, the result is a large collection of truly amazing fragrances.
DOES YOUR INCENSE HAVE AN EXPIRATION DATE? DOES IT LOSE ITS FRAGRANCE OVER TIME?
Because Shoyeido products are comprised of natural ingredients, our fragrances actual improve and become mellower over time, much like a fine wine.
Bestsellers
Best Selling Incense & Accessories
Low Smoke Insence
Daily low smoke incense emits 70% less smoke
than our traditional incense by using special natural ingredients



































